Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard….
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source https://marketingfile.blog/2019/03/digital-out-of-home-advertising-is-fracturing-into-many-channels/ Source: https://marketingfile1.blogspot.com/2019/03/digital-out-of-home-advertising-is.html